#JET2DJAWARDS · a partnership proposal

The island Britain built has priced Britain out.

In 1998 José Pascual created the DJ Awards — back when you could come to Ibiza for seven days, party at the biggest clubs until dawn, watch the sunset with a cocktail in your hand for under £500, and still go home and change for a curry on your last night before work.

Those days are long gone. VIP culture and table service have taken over the island and priced the regular party seeker out. The DJ Awards intends to change that, by leading the charge for clubs to have their VIPs offset the cost of partying for the people on the dancefloor. We invite Jet2 to help us change the way people party in Ibiza — and let everyone build dancefloor memories that last a lifetime.

7 Oct 2026 · Amnesia, Ibiza

Who is the DJ Awards? The 25th Anniversary

Return flights · three nights · poolside sessions · the disco bus · entry to the awards

Party like
it's £19.99.

The #JET2DJAWARDS Holiday. All in, ninety-nine places. Vote for your favourite DJ and win the chance to meet them.

The campaign

How it works.

Jet2 emails its entire database of customers who have flown with them and asks them to vote in the DJ Awards. Everyone votes through a co-branded Jet2 DJ Awards voting portal — so the vote happens inside a Jet2 environment, the data is captured at source, and every entrant goes into the draw for a £19.99 place. It costs Jet2 a send and a landing page, and it is the entire engine of the campaign.

See the voting portal →

Why the booking confirmation matters more than everything else

It is transactional, so it opens at several times the rate of any marketing send, and it lands on somebody who has just bought a flight to Spain. If Jet2 grants one placement in the whole estate, this is the one to ask for — it is where five hundred thousand voters comes from.

Out of home

Three sites, one number.

Jet2 already runs conversational outdoor better than anyone in the category. This is the same voice, pointed at closing week.

A note on site three

It is the strongest line here and the riskiest. It never names a club, but Ibiza operators will read it as aimed at them — and several of them sit on the Grand Jury. Worth running the first two and holding this one unless the press make the comparison first, at which point it is simply agreeing with them.

On the night

The most famous DJs in the world, photographed on the Jet2 arrivals board.

The arrivals board is the single most reproduced image of the night. It runs in global music and travel press for months, and it travels again every time an artist posts their own photo from it.

Indicative Jet2 red carpet and arrivals board outside Amnesia — Indicative — the Jet2 red carpet and arrivals board at the Amnesia entrance

The Amnesia bus — The bus collects the winners from San Antonio and runs them to the club, with a DJ on board

The mechanic

What Jet2 gets on the night.

The red carpet	Jet2-branded carpet and arrivals board. Every winner and nominee photographed on it, and those images travel with the artists' own posts.
The boarding stairs	The main stairwell up to the Amnesia terrace balcony dressed as aircraft boarding steps. Nobody needs it explained, and everybody films it.
99 balcony places	For Jet2 to give away to customers — the best view in the room, and a prize that costs a seat rather than a holiday.
The Jet2 bar	A branded bar serving Jet2 cocktails to the balcony guests. Named drinks, in hand, in every photograph taken from the best vantage point in the building.
Free admission	Free entry to the DJ Awards for any Jet2 customer on the island that week — arriving and departing on a Jet2 flight. Claimed through a booking-reference microsite.
The pool sessions	Daytime sessions at the hotel with the Emerging Artist nominees and one headline name, programmed by us and hosted under Jet2 branding.
The award	Jet2 names Best Club Moment. The voice of the Jet2 ad collects it on stage and shares the moment across her own channels.

Claiming the free ticket

Booking reference in. Ticket out.

A single-page microsite. Enter the Jet2 booking reference, we validate that the flight arrives before and departs after 7 October, and the ticket is issued. It ties the free admission to a genuine Jet2 booking, gives Jet2 a clean redemption number, and takes about a day to build.

The same mechanic caps the exposure: the allocation is finite, and every claim is matched to one booking reference.

Free entry · DJ Awards 2026

Flying Jet2 to Ibiza this October?

You're in. Enter your booking reference and we'll send your free ticket to the DJ Awards on 7 October.

Jet2 booking referenceLS4471A

Emailyou@example.com

Get my free ticket

Valid for customers arriving before and departing after 7 October 2026 on a Jet2 flight. One ticket per booking reference. Subject to venue capacity.

7 October 2026 · Amnesia, Ibiza

A night like Ibiza has never seen.

For one night we take over the legendary Amnesia Terrace — as the club itself turns fifty — and transform it into a gala hall: fifty-three tables of ten, white linen, full silver service, and a Golden Globes-style awards show at its heart.

It begins on the red carpet, and this is where your ninety-nine arrive. Up the boarding stairs to the balcony, where there are canapés and an open bar all night and the best view of the terrace in the building — the ceremony below, the artists at the tables, and the whole room lit for broadcast.

As dinner is served, the history of dance music unfolds across three acts of immersive theatre, building to the ceremony itself, broadcast live to millions on YouTube.

Then, at midnight, the doors open. The tables are cleared, three thousand clubbers pour in, and the Terrace comes alive for one of the biggest nights of the season — DJs from across genres and generations going back-to-back until sunrise.

Your customers are in the room for all of it.

The Running Order

Wed 7 Oct 2026

20.00Leave the hotel on the Amnesia disco bus

21.00Red Carpet Arrival

21.30Balcony opens · canapés and Jet2 cocktails

22.00Gala Dinner

22.30Three Acts — the history of dance music

23.30The Awards

01.00The official after party — watch your heroes take to the decks till sunrise

06.00Amnesia disco bus back to the hotel

With #JET2DJAWARDS, everyone is a winner. The ceremony is broadcast live on YouTube and presented by Idris Elba. Everyone who enters and doesn't win gets the link — so they still get a night in, and Jet2 is still the reason.

Win merch

Everyone who enters goes into a prize draw for the DJ Awards archive — t-shirts, DVDs and memorabilia going back to 1998. Real merchandise with real heritage, and it costs nothing to give away.

Watch live

The ceremony is broadcast live on YouTube, presented by Idris Elba, to an audience in the millions. Every single entrant is sent the link — so nobody who votes goes home with nothing.

Free tickets

Anyone already on the island that week who flew in and out with Jet2 gets free entry to the awards, claimed against their booking reference. No competition to win, no catch.

To confirm

Idris Elba presenting is stated here as planned rather than contracted — worth confirming before this goes in front of Jet2, because it is the kind of detail a partner will repeat back to you.

An annual partnership

#JET2DJAWARDS 2027

Not a one-off sponsorship. Two campaign moments a year, tied to the two dates that matter to Jet2 — the February booking window and Ibiza closing week — with each one feeding the next.

FEB

Book the summer

The Dancefloor Memories campaign. Post your best night on a dancefloor as a 30-second video, tag @djawards and #JET2DJAWARDS, and tell us why. Win a Jet2 holiday to the Ibiza opening parties with the DJ Awards.

AUG

Register and vote

Voting opens 17 August. Every Jet2 customer who registers through the co-branded portal goes into the lottery for a £19.99 place, driven by the database and every vote-now placement Jet2 owns.

OCT

Closing week

The ninety-nine arrive, the red carpet runs, the balcony fills, and Jet2's own crew film all of it — which is what makes February work the following year.

Dancefloor Memories · the format

Jet2 powering the happy memories your customers save for a lifetime.

Straight to camera: the best night you ever had on a dancefloor, and the DJ who was playing. Tag both brands. The DJ Awards Grand Jury picks the winners rather than a like count, which keeps it credible and stops it becoming a popularity contest.

It works because it is nostalgic rather than aspirational. A forty-seven-year-old in Wakefield posts about Cream in 2001 and his daughter posts about last Saturday, under the same tag, for the same brand.

Example A dancefloor memory, told to camera in thirty seconds. Watch the Reel on Instagram →

Example of the Dancefloor Memory format

The content bank

Send a crew. Leave with a year of assets.

Bring your own crew to Ibiza and film the whole thing — the winners boarding at their home airport, the bus, the red carpet, the balcony, the pool sessions, the party until dawn. Jet2 goes home owning a year of social content shot on location with real customers, at no media cost.

It is what makes February's campaign run on real film of real winners rather than a promise.

Winners on stage at the DJ Awards — Filmed on location · owned outright

The deal

What Jet2 gets,
and what Jet2 does.

One category, one airline. We bring the night, the talent and the stage. Jet2 brings the aircraft, the beds, the database and the crew.

What Jet2 gets

Official Airline Partner — category exclusive, no competing carrier anywhere in the ecosystem
The red carpet and arrivals board, branded Jet2, photographed by the global press
A co-branded voting portal — the vote happens in a Jet2 environment
Naming rights on Best Club Moment, collected on stage by the voice of the Jet2 ad
The boarding stairs, the Jet2 bar and 99 balcony places
All campaign content, plus everything their own crew shoots on location
Shared first-party data from every UK entrant, opted in at capture
First refusal on every year that follows

What Jet2 does

Flights and beds — return flights for the ninety-nine, and the San Antonio hotel from the Jet2 portfolio
The database email — to everyone who has flown with them, asking them to vote
The booking confirmation — the vote-now CTA in the highest-open-rate email Jet2 sends
The rest of the estate — app, boarding passes, in-flight and the website, plus weekly reshares by the social team
A crew on the ground to film the awards and the party
The admission underwrite — free entry for Jet2 customers on the island, and the 99 balcony places
The sponsorship fee, which buys the naming rights, the red carpet, the exclusivity and the stage moment

Open items

The fee is not stated here or in the deck. At £19.99 against a real cost of roughly £250 to £400 a head, Jet2 is subsidising around £25,000 to £38,000 across the ninety-nine — cheap for the headline, but it has to be presented as a one-off anniversary edition and never as a repeatable price. Hotel and final place count to be confirmed once Jet2 nominate the property.

Official Airline Partner · a decision is needed by 17 August 2026

Democratise the dancefloor. Everyone's a winner with #JET2DJAWARDS.

Democratise the dancefloor. Bring the fun back. Access for the many rather than the few — and the Jet2 halo effect over all of it, because the brand that made Europe affordable is the only one that can credibly make the best night in Ibiza affordable too.

Voting opens on 17 August. The campaign only works if the partnership is announced alongside it, so there is no float left in the calendar.